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Release Date
1/11/2011 8:00 AM

This intuitive roles based interface simplifies content editing yet protects your web content.



Are you having trouble making content management the focus at your organization? Do you wish you knew the right steps to implement a new Web site? And what about help with convincing authors how to write good Web content? Ask us. We’ll help.

  • Content management prioritization. A Web management system can be a significant investment for most organizations. Without the proper understanding for what a content management system can do for your organization, it is difficult to earmark the dollars. Estrada professionals can work with your Web team to prioritize content management needs, promote buy in across the organization, and evaluate long term costs, benefits and return on investment.
  • Project management. The fear of any site development project is missing a step, or not asking the right questions up front. Estrada implements complex Web sites every day. We can help you build an implementation plan, get the right people involved in the process, and steer you through the best practices of implementing your site.
  • Staff workshops. You have all the right people in place, but some of them may not know exactly what makes a good Web site. How should authors evaluate their current site? What makes good Web content? What are the right ways to design for the Web? Let our staff put together working sessions that cover the tough topics.


Missing some key players on your team to help implement a content management system? It takes developers, designers, authors, and project managers to build and maintain a dynamic Web site. With every Estrada implementation, we offer the right people to build a system that your staff can maintain.

  • Architecture. To ensure a successful implementation, Estrada staff will help to establish goals, develop architecture, and plan for implementation. This is typically one day on site, meeting with your team to establish the proper direction.
  • Production. Based on the architecture and existing design, Estrada will develop the framework of the site. This involves developing and integrating the features to build a beta Web site. Our staff will also spend time on site to train administrators on template control, site configuration, and feature integration.
  • Implementation. Once the structure of the site is in place, it is time to add the most critical component to your Web site – content. Estrada will be on site to help content contributors understand the authoring interface. We will also spend time with administrators to go over author permissions, reporting, and maintenance.


An effective Web site is the result of three key aspects:

  • Using the latest technology
  • Building a solid process
  • Understanding your audiences

Estrada calls these the tripod of Web foundation. Without all three, a site typically is doomed to fail. Or more realistically, continually be worked on by new people and with new initiatives. You are thinking, “How can I build a strong foundation?” Great question. Our staff uses a proven process to build medium- and large-scale Web sites. If you build your site without following these steps, we will look forward to your call in about a year.

  • Planning. To kick off any Web project, no matter how big or small, Estrada wants to answer some key questions. To do this, your team meets our team to discuss site goals, technical environment, site visitor profiles, team roles, and site management processes. The result is a plan that everyone agrees on. With everyone on the same page, it is surprising how quickly the next steps go.
  • Architecture. More than a site map, the results of our architecture phase will help build a design platform that can grow through future presentations of the Web site. Knowing where content comes from and who manages that content help us incorporate the right feeds and business rules for the production phase. With an architecture that includes wireframes and business rules, you are ready for design. You are ready to get content going. You are ready to build a working version of the site.
  • Production. Time to build. It’s time to put the site together that you have been working so hard on. You are building in the look and feel of the site, adding functionality, and developing a navigation system that makes the site easy to use. As we complete production, you will be able to send your boss, co-workers, and friends to a place where they can see the site coming together. It is time to alert content managers that the time to add the “meat and potatoes” to the site.
  • Implementation. With a beta site up and running, content authors, image managers, template controllers, and decision makers are building and seeing the site develop. During this phase, Estrada will spend a lot of time training key team members in authoring, administration, and publishing. It is also the time to talk about how the launch will go.

At the end of this phase, it is time for launch. You have brought your site back to life.