Search engine optimization is an under-utilized tool that can reap serious rewards. If you have never heard of search engine optimization, know that it uses the key to many search engine algorithms to maximize the results returned for queries similar to your website’s topics. If you’d like to see how search engine optimization can work for you and your website, read on for the newest tips and tricks to direct traffic your way!

Avoid using AJAX for your most critical content. Search engines only “see” what is in the site’s code. If an AJAX call retrieves something from the server, then it will be completely invisible to search engines. If you must use AJAX, one alternative is to create a no-frills, AJAX-free version of the site that search engines can index.

Make use of online advertising. Two good ideas are adbrite and adwords. It’ll help you with your traffic and also your SEO, and that’s a big boon to those that go after do-it-yourself SEO. These types of advertisers know what it takes to get more hits. Google’s own advertising site can bring in a lot of viewers.

Almost every modern webpage relies on template coding like CSS. To optimize a page’s effect on search engine ranking, good webmasters will keep CSS coding on a separate page from their content. Not only does this allow multiple pages to reference a single CSS file, but search engines will index content pages faster when they do not include CSS information.

A good idea for search engine optimization is to make your URL name an easy one to remember. Use keywords that are relevant to the topic of your page and make sure not add any underscored. This way, when a person wants to come back to your site, they will have no problem remembering the URL.

If you try writing your articles around keywords, you will be rewarded with improved search engine optimization. When search engines detect search-relevant keywords in your articles, they will rank them higher. Including such keywords will bring more interested readers to your articles. Get a keyword in your title, your summary, and a few more times in the article body.

Keep your use of robots.txt files to a minimum. These files are useful for keeping areas of your site hidden from the search engines and are perfectly fine to use. The problem comes if too much of your site is hidden behind these files. The engines will consider your site ‘forbidden’ and will stop indexing it all together.

When utilizing search engine optimization it is important to be patient. It often times takes many months before search engine optimization results are able to be seen. Always remember that the smaller your company is, and the newer your company is to doing business online, the longer it will take to see positive SEO results.

As you can see search engine optimization is easy to implement and can deliver a vast impact for website owners. It is an intuitive way of working with the tools already at your disposal and oftentimes requires very little money. This makes search engine optimization an ideal way for new start-ups to get the biggest bang for their buck!