One of the biggest reasons that there’s such a draw to working online is that the format seems to be very beginner-friendly. However, only a few aspects are beginner-friendly, such as start-up costs and the variety of markets to choose from. Something like search engine optimization takes a skilled hand, so brush up on this skill by reading these tips.

Use your strongest keywords in your site’s name, in the sub-folders, and in the page names. This will help your site, as well as individual pages, rank more strongly. Search engines will give relevant pages high rank, and you can link those pages to others in your site. All of this strengthens your entire site and helps it to rank.

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don’t use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

When linking back to your homepage through other parts of your website, be sure that you are linking to the domain name and not /index.html or another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site, rather than confusing the search engines by having two (or more) separate homepages (such as /index.html).

Be satisfied with your own site. If you are not, you may be constantly changing the content, which can confuse both search engines and readers. Find your niche and stick to it. Providing yourself with the confidence and security of your well-established website can help you find what else you may need to do to optimize it.

Give each page on your web site a different title, in order to attract more attention from the search engines. Vary your use of keywords and phrases in the titles. Be sure not to use more than 65 to 70 characters in each title and include the most important words, early in the title.

Stay far away from PDF files. If a website uses PDFs, it is basically taking a very large shortcut. This is a sign of a poorly managed website, and search engines view it as such. You do not want to be sen as lazy and therefore ranked poorly by the search engines, so do not use PDFs.

If you’re building a website for your business from scratch and the perfect domain name has already been taken, consider some alternatives. Adding a hyphen or two sometimes allows you to keep the same term that you originally intended to use. If the name has been taken by a dot com website, see if it’s available as a dot net domain. If possible, use a synonym for one or more of the words. As a last resort, consider purchasing an existing domain.

As you begin to employ the tactics you have learned here, you will be able to expand on your efforts as your skills increase. Proper SEO can have a snowball effect. Once you get the ball rolling in the right direction, it can gain size and speed. You’ll only have to deal with maintenance once you learn the game.